CardFX Clients and Results
Andrew Davis Menswear
My CardFX plastic card promotion increased sales and profits at an amazing rate! - Andy Mallor
Offer : $50 off a $100 purchase for 45 days
Redemption Rate : 7.34%
*Industry Standard 1%
Goal
Draw current and new customers into the store during a historically slow period.
Solution
CardFX designed and produced an envelope mailing to 5,000 current customers and targeted shoppers in the area.
Arrowsmith Shoes
Offer : $30 off $100 for 30 days
Redemption Rate : unavailable
*Industry Standard 1%
Goal
Drive more business into the store without the added expense of postage.
Solution
Walk the mall and handout gift cards to shoppers.
Art's Apparel for Him
Offer : $20 off $80 for 35 days
Redemption Rate : 4.92%
*Industry Standard 1%
Goal
Bring customers in to purchase Spring Merchandise at the begining of the season.
Solution
Mail $20 gift cards to 1,200 of their best customers, urging them to take advantage of this special offer.
Butch Hoffer's
Offer : $50 off $100 minumum for 24 days
Redemption Rate : 7.81%
*Industry Standard 1%
Goal
Attract new and current customers promoting all four areas of the store: Menswear, Ladies Apparel, Cigar Humidor and Jewelry Boutique.
Solution
Send a self-mailer with a $50 gift card, showing images conveying all areas of the store.
Butterfield Dental
Offer : $75 gift card - valid toward cleaning, x-rays and exam for new patients for 5 months
Redemption Rate : unavailable
*Industry Standard 1%
Goal
To attract new patients.
Solution
Mail Punch out Postcards to a targeted list of potential patients in their area, offering a complimentary exam & x-rays.
Cloister Collection
Offer : $30 off $100 for 45 days
Redemption Rate : 2.88%
*Industry Standard 1%
Goal
To re-engage customers who had not visited the store in at least 6 months.
Solution
Mail a gift card to 2,500 inactive customers with a teaser on the envelope - "We'd love to see you again"
David Barrys Tall & Big
It was like Christmas in April! - Barry Levin
Offer : 30% off Sportswear / 50% off Suits & Sportcoats for 24 days
Redemption Rate : 4.2%
*Industry Standard 1%
Goal
Clear Spring Inventory to make room for new Summer items and generate cash flow.
Solution
Send a large, eye-catching Punch-out Postcard with two offers, appealing to customers looking for casual or fine apparel.
Dexter Chiropractic
Offer : $189 gift card for 30 days
Redemption Rate : unavailable
*Industry Standard 1%
Goal
Attact new patients.
Solution
Send gift cards valid for Initial Exam, x-rays and report of findings ($189 value)
Friedman's Clothing
Offer : $50 off / $100 min. for 17 days
Redemption Rate : 9%
*Industry Standard 1%
Goal
Drive Fall sales prior to the Holiday season.
Solution
Send $50 gift cards to their 2,500 best customers.
Greenhaw's
Offer : $50 off / $100 min. for unavailable
Redemption Rate : unavailable
*Industry Standard 1%
Goal
Bring customers in to purchase Spring Merchandise at the begining of the season.
Solution
Send $50 gift cards to a combination of current customers and a targeted list. Send reminder postcards 2 weeks before the end of the promotion, offering an extra $5 off their purchase.
Hanny's
Offer : $50 off / $100 min. for 28 days
Redemption Rate : 12.04%
*Industry Standard 1%
Goal
Bring customers in to purchase Spring Merchandise and celebrate the store's 70th Anniversary.
Solution
Send $50 gift cards to their 2,500 best customers.
Raffkind's
Offer : $50 off / $100 min. for 47 days
Redemption Rate : 8.27%
*Industry Standard 1%
Goal
Bring current customers in to purchase Spring Merchandise at the begining of the season.
Solution
Mail $50 gift cards to their entire list of 5,900 active customers.
Nic's Toggery
Offer : $50 off / $100 min. for 10 days
Redemption Rate : 10.70%
*Industry Standard 1%
Goal
Bring customers in to purchase Fall Merchandise at the begining of the season.
Solution
Send $50 gift cards to 3,400 of their best customers.
The Locker Room
Offer : $50 off / $100 min. for 29 days
Redemption Rate : 12.16%
*Industry Standard 1%
Goal
Bring current customers in to purchase Spring Merchandise at the begining of the season.
Solution
Mail $50 gift cards to 2,500 of their best customers.
Town & County
Offer : $50 off / $100 min. for unavailable
Redemption Rate : 6.85%
*Industry Standard 1%
Goal
Bring new and current customers in to purchase Spring Merchandise at the begining of the season.
Solution
10,000 pieces
