Birthday Campaign

The most successful retailers today are the ones who directly communicate with their customers and cultivate a meaningful relationship. The easiest and most effective way to cultivate that relationship is with a Birthday Campaign.

Here's how we do it...

• 1. Design and produce plastic gift cards with a value, but no expiration date.
• 2. Sort your customer list by Birthdate.
• 3. Print expiration dates on gift cards (valid throughout their birth month).
• 4. Glue the cards to self-mailers that resemble greeting cards.
• 5. Mail monthly to customers celebrating their birthday.

For a personal touch, we can print each card with a customer’s name.